these two industry execs want to transform textile manufacturing
This shows that even the biggest players in the retail industry are beginning to realize a new business model.
A thread in New York
America-based home linen companies are entering the growing space for carefully sourced bedding.
Although there are several other brands-
Burr and branch, coychi, recently, altrazen-
Patti Bernstein and Margaret Wakeland have set up a luxury market for cotton bedding and think there is more room on the market.
\"We will pursue a modern casual look inspired by brands such as repaired hardware at a more affordable price,\" Bernstein said . \".
In addition to the price, there are some differences: Unlike many of their peers, Bernstein and weicran source cotton from Egypt rather than India.
Bernstein said they have not used organic cotton so far, although they plan to use organic cotton in 2019.
The focus is more on transparency in manufacturing, which happens in women\'s factories in India --
Transition forward to solar-
Both women have worked at Macy\'s to understand how the global supply chain operates and engage with suppliers to participate in textile manufacturing.
This enables them to lay the foundation for the company.
Bernstein, who served as senior vice president of Macy\'s, has been working at the company since 2002, said she saw a shift in retail from brickand-
Mortar online, now for more purposes-driven brands.
Wakeland, vice president of Macy\'s department store, saw and shaped this evolution in the retail industry, managing the department store\'s omni-channel strategy in textiles.
\"We know how to make beautiful products and what customers resonate with us,\" said Wakeland.
\"The couple took them on a trip to India to visit the manufacturer;
They feel they can add a new voice to the bedding and household linen market --
Not only the impact on society, but also the modern design of intelligence.
Although the thread is not the only organic cotton bedding brand, it is hoped to have an impact on as many elements as possible in its supply chain: from training women with manufacturing skills to supporting appropriate waste disposal and encouraging suppliers to invest in solar energy.
\"The recycling of water and water is right and wrong
Negotiation is possible, for example. \"Added Bernstein.
The two have a standard list of their suppliers who are reluctant to compromise in these areas.
For example, the product is made using only natural materials, including buttons made of coconut shells.
Bedding is also not packed in plastic, Wakeland added.
Instead, these sheets are packed into waste on the production line, which has been converted into cloth bags.
Even the packaging made by the supplier is maximized to take advantage of the space and reduce the number of packaging materials used. Being a female-
She said that women are a key part of the company in the leadership team, and therefore,
The founders have found suppliers who want to push women to the forefront.
\"Since encouraging women to take leadership roles, more female tailors have been promoted to line supervisors and checkers,\" said Wakeland.
Running the line, one day there will be
It may even be a factory.
This is an ongoing work with a focus on \"progress\" and growth.
Some of their standards for suppliers include the transition to a cleaner power supply: \"One of our factory partners is also producing their own solar energy, and many of our stylish duvets are made there, \"weicran said.
\"They have an inspiring goal: to increase solar capacity from 30 to 35% to 80 to 90% in the next 6 months, and are on the way to that.
Because neither Wakeland nor Bernstein is in India, nor is it complete.
Time Team members, who rely on vendors who will deliver their vision on the ground.
The two acknowledged with full transparency that they had no contact with farmers supplying cotton;
Instead, they focus on manufacturing.
This may be because the company is funded by a New York company.
Basic investors linked to textiles;
The silent investor approached Bernstein to build a digital brand. (
Bernstein did not provide further details for investors. )
So while these changes in the industry may be a positive step for some manufacturers --
Using solar energy, supporting women in factories, or working to save water, these are really baby stages.
\"We are proud to be involved in this change and support the move towards a healthier, greener textile industry and the planet.
First of all, I\'m looking forward to not-too-
In the distant future, more and more of our products say not only \"made in India\", but also \"made in India\", Wakeland said \".
With so many brands disclosing their supply chain and thinking about every element of manufacturing, the problem remains for those who firmly support sustainable brands: does the thread go far enough in the supply chain to weaken the way textiles are manufactured and the source of raw materials?
Or it\'s just a simple scratch. -
Despite the welcome changes from industry veterans?